“Mobile first” is one of the biggest trends in online marketing, as mobile devices and smartphones become most people’s primary way of accessing the web. According to research from Google and Nielsen, 77% of mobile searches happen at work or home. This is a unique moment in user behavior, because it means that people tend to prefer using mobile devices even when they are near a computer. “Mobile first” has reshaped the landscape of web design and app development, with designers and developers often finding it more efficient to build sites and apps with mobile in mind, rather than creating a separate mobile version of the main website. Online publishing and online marketing are also gearing up for a “mobile first” world, since companies are discovering many competitive advantages in reaching consumers via mobile devices and via social media to get more information about consumer preferences and purchasing trends. Read the complete article here.
Why You Should Embrace a Mobile First Marketing Strategy with Native Ads!
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Mobile First Marketing is gaining momentum!
